Recent Posts In: Social Media

How 2020 Has Changed Social Media

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The year 2020 has been one for the history books. So far we’ve had a global pandemic, a presidential impeachment trial and election, a worldwide movement for equality and, maybe the most wild, Tiger King. Pop culture has had plenty of content to post about this year and, unsurprisingly, social media has been at the […]

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Understanding Facebook & Instagram Analytics

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Social media analytics is all about collecting data from social media platforms and leveraging that information to make better, more intentional decisions for your organization. Consulting your Facebook and Instagram analytics regularly helps you understand how to use these platforms as a part of your marketing strategy, so your organization can grow and thrive. More […]

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Instagram Storytime

As of November 2017, more than 300 million Instagram accounts are active on Instagram Stories every day. Users enjoy stories because they feel authentic and personal. It’s an insight into someone’s everyday life. Story examples include hanging out at a brewery, going to a concert, a dog chasing its tail, the list goes on. On […]

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Plan Ahead. Reduce stress. Increase success

With 2019 on the horizon (wasn’t it just summer time?), the importance of looking ahead has never been greater. The new year brings fresh opportunities to recognize the importance of planning for the future. As strategic conversations about financials take place, marketing and media often gets pushed to the side to make room for the […]

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The Impact of Social Search on Travel

As summer heats up so does travel planning and that goes for multi-generational vacations to business class conferences. Long before the Internet, people planned trips through travel agents, word-of-mouth or articles in the good ole newspaper. These days though, travel is a completely different beast, but one thing still remains the same, word-of-mouth matters – […]

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#GivingTuesday: The power behind a hashtag

Since its inception in 2012, #GivingTuesday has proven to be a marketing success story time and time again. Following just four days after major Black Friday spending goes down, #GivingTuesday harnesses the power of social media and encourages people across the world to give back through charitable donations. This year’s Tuesday is expected to bring […]

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