The Client
Jewel Branding & Licensing is an award-winning, global agency specializing in licensing and creative services that increase consumer engagement through compelling design. With a diverse portfolio, more than 80 years combined experience and a growing global network, the business is elevating product aesthetic, engaging new audiences and helping partners to amass billions in retail sales revenue.
The Sticky Wicket
When the current website was designed and built, it was considered cutting-edge and innovative. However, that was nearly a decade ago, and the site, though still useful, did not accurately depict the Jewel Branding of today or tomorrow.
The organization has evolved into a trend-forward, industry-leading partner for the creative elite. Their unique skills and services have created a hybrid agency not previously seen, which has afforded them acclaim in a market that is hungry for smart, future-forward growth.
The Awesome Sauce
Through a clean, modern and dynamic new website, we were able to help Jewel Branding & Licensing reposition itself as the powerful, innovative agency it has become. With a focus on the user experience, the layout of the site allows for organic exploration, but also implements clearly defined navigational cues to easily guide users. From voice to visual, the site shows and tells the Jewel story – highlighting the company’s many achievements and focusing on the team’s expertise in bold new ways.
