Zeta Beta Tau (ZBT), founded in 1898, is the world’s first Jewish Fraternity and their mission is to foster and develop the tenets of Intellectual Awareness, Social Responsibility, Integrity and Brotherly Love within their brotherhood in order that these men are prepared for positions of service and leadership within their communities.
The Sticky Wicket
ZBT has been an early adopter of online communication opportunities, having departed from a printed magazine in favor of a digital publication long ago. However, The Digital Deltan, as it is called was coming to the end of an area due to updates in technology and platforms, which placed ZBT and their communication team in an interesting situation – how to save the publication, modernize it for present times with responsive design and determine a platform that would allow it to have longevity.
The Awesome Sauce
At the beginning of December 2016, the new and improved Digital Deltan launched. Custom-designed and built using WordPress CMS, the new site is more user-friendly for both the front-end users as well as the back-end users. The new site is now viewable on all devices as opposed to just desktop as it was previously, the WordPress platform allows for content to be regularly updated to stay on top of the news and also ensure that it can change with technology instead of remaining stagnant. Overall, the brotherhood has embraced the new era of the Digital Deltan and ZBT has benefitted from a more seamless process of updated and preserving content.