We’ve long touted the necessity of research (here and here), especially for projects involving a rebrand or the creation of a brand identity — it’s another “r” word we feel strongly about. Plus, with the amount of people that we’ve interviewed, the social sites we’ve scanned and the communities we’ve toured, we’ve developed a knack […]Continue Reading >
All Posts By: Carrie Cloud
With a passion for words and organization, Carrie works to ensure the copy speaks volumes and our process is always efficient.
CVB websites have done their job when online visitors are converted into actual (#irl) visitors. Most organizations go about this in similar ways, employing recent trends such as enticing hero videos and creative ways to incorporate some type of local perspective, mainly via social media generators. Loaded with of-the-moment features such as neighborhood-focused content, refined […]Continue Reading >
January 22, 2018, Atlanta: The new year brought exciting changes for the Alpharetta Convention & Visitors Bureau with the launch of their new website. The updated website was designed and developed by Rhyme & Reason Design, a full-service boutique agency based in Atlanta, Georgia, that specializes in branding, print and digital design and strategy development. […]Continue Reading >
The holidays seemed to arrive at an extra-surprising pace this year then wrapped up just as quickly. Now that we’ve tucked our credit cards back securely in our wallets, it’s a good time to pause and consider the ways we shop, particularly where we shop. The convenience of click-of-a-button e-commerce or the thrill of bargain […]Continue Reading >
Even with happy, healthy communities, fostering sustained engagement from residents and visitors takes work. Strategic planning plus good design — that’s the ticket! Good thing those just happen to be two things we love working on with clients. Let’s take a look at some ideas. Show off Let your community know that you want to […]Continue Reading >
A lot comes into play when choosing a name or tagline for your organization, product or service. Given its impact on your brand identity, there’s a lot at stake, so it’s a necessary task that’s worth doing right. Read on for some helpful hints on keeping the naming process a happy (and efficient) one. The […]Continue Reading >