Delta Delta Delta Joins Rhyme & Reason Design’s Partnership Roster

Welcome to the Family Tri Delta graphic

Rhyme & Reason will develop Tri Delta’s organizational website to relaunch in 2020.

Atlanta, GA (January 22, 2020) — Rhyme & Reason Design announced today that it has welcomed Delta Delta Delta Fraternity (Tri Delta) to its roster of clients. Tri Delta boldly innovates among their fraternal peers, and has a proven track record of focusing on powerful, brave marketing that communicates a relevant lifelong membership experience. Rhyme & Reason will use their extensive industry expertise to support the website redesign and launch of the new online home for Tri Delta, scheduled to deploy in summer 2020.

Rhyme & Reason will leverage insight and innovation to act on their agency promise, to focus on beautiful and smart design in service to Tri Delta’s mission and organizational vision.

Vice President – Marketing & Communications, Mindy Tucker, offered these comments on the “why” behind the decision to partner with Rhyme & Reason on this significant project: “Tri Delta was able to take advantage of one of Rhyme & Reason’s complimentary consultation hours last year, and we were so impressed by their ability to think creatively and strategically about our user experience. They have great respect and experience among brother and sister fraternal organizations, and have the expertise of current digital trends that will keep our organization current in 2020 and beyond.”

Scarlett Rosier, co-Founder and Director of Operations of Rhyme & Reason Design offered this welcoming message to the newest fraternal partner, “We’re honored to have the opportunity to partner with Tri Delta as they innovate their digital home in a manner that authentically captures the goals and aspirations of their sisterhood, today and into their future.”

The new site will be an advanced online presentation of the dynamic Tri Delta brand. The strategic direction of Tri Delta’s updated website will incorporate end-user research, user-experience best practices, design and development, and search engine optimization, as well as utilize existing brand assets and marks. Tucker offers this insight into the goals Tri Delta has for their website, “We hope our refreshed website offers our members a relevant place to experience their sisterhood in Tri Delta. We expect it to become the ideal avenue for connections, resources, information and inspiration.”

Tri Delta joins a roster of fraternal clients that share a focus on providing a powerful, lifelong membership experience. Recently, Alpha Delta Pi, Gamma Phi Beta, Sigma Phi Epsilon, Sigma Tau Gamma and Kappa Kappa Gamma have partnered with Rhyme & Reason Design to advance their marketing objectives.

About Rhyme & Reason Design

As experts in their field, the team at Rhyme & Reason Design are strategic thinkers, brand champions, purveyors of print, digital denizens, video storytellers and poetic copywriters. And they’ve built a culture where smart is beautiful, and creativity is esteemed. For more information, please visit

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