In growing a business, one of the main objectives sited in marketing and communications plans is to increase awareness. With the Internet, social media, traditional and non-traditional marketing, the ability to increase company awareness among a specific target market is vast. The real problem lies in taking action and finding the right avenues. Below are […]

We talk about brands and branding a lot not just because we help companies develop them, but also because we believe strongly in the value that they provide to a company or an organization. Recently, Benitects, an employee benefits firm specializing in designing and building better benefits, hired us to re-design their brand mark. Peggy […]

Holidays are great for wishing happy tidings and filling friends and family in on what you’ve been up to over the past year. This year, Rhyme & Reason Design‘s seasons greetings provided us with touch points to a few new clients. Bill Bennett, a family friend and CEO of Velvet Singer, contacted us with the […]