We are social butterflies. Well, at least when it comes to managing and strategizing social media programs for our clients. At the most basic level, social media is another tool in the marketing toolbelt that can complement a variety of different initiatives. However, like most marketing tools, social media also requires a plan and a strategy to succeed.

The 7th annual race will take place this Saturday (as in tomorrow) at the USF Sun Dome. Anyone can participate and you can walk, run or wheel your way through a 5k, 5-mile, one mile, wheelchair 5 mile or kid dash. All proceeds and donations benefit Moffitt Cancer Center research.

Woohoo! We survived the transition to Timeline, did you? On March 30th, Facebook introduced businesses the world over to their new social layout. Surprisingly, it was met with a high level of positive feedback, unlike the personal timeline profiles. In a previous post, I spoke in detail about the value–adding changes that Timeline was bringing […]

We are a little infatuated with the number 12. Perhaps it has something to do with the time of year, there are 12 days of Christmas, we count down to 12am on 31st day of the 12 month and we just rang in the 12th year of the 21st century. So in honor of the […]

It’s a little more than a week into the month of October, and by now you have probably noticed that the color pink is showing up in some pretty unlikely places. Well, for those of you who don’t know, pink is the color chosen to represent breast cancer awareness and subsequently Breast Cancer Awareness Month. […]

Hospitals, although conservative in nature and often slow to adopt new ways of communicating, are testing out the social media waters. In fact, as noted in his blog, University of Maryland Medical Center’s web operations manager Ed Bennett records that there are currently 548 hospital YouTube Channels, 1,018 hospital Facebook pages, 788 hospital Twitter accounts, […]