Archive: Rhyme & Reason Design

Socializing in the name of business

Many companies today offer remote workspace options, promote social media connectivity and rely heavily on the conveniences of technology. From instant barista machines to video conferencing, grinding out the eight plus hours a day no longer requires landline phones, typewriters or snail mail. The water cooler has been replaced by instant messaging or inter-office “pings,” […]

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Building Better Brands for Better Benefits

We talk about brands and branding a lot not just because we help companies develop them, but also because we believe strongly in the value that they provide to a company or an organization. Recently, Benitects, an employee benefits firm specializing in designing and building better benefits, hired us to re-design their brand mark. Peggy […]

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Sizzle or fizzle – the life of a sales promotion

Welcome to summer, the three months of the year where footloose and fancy-free reside. They also share shelf-space with “buy one, get one free” fresh summer berries, beat the heat airfare, sizzling hotel rates and a slew of other enticing deals to burn up the summer. Now as a partner in the advertising and design […]

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First comes love, then comes branding

Have you ever thought about how hard it is to brand a company? In our business, we have the unique opportunity to help brand other companies. What we create is often the cornerstone and the foundation of a company’s value. Of course, we don’t take the branding strategy lightly. We spend hours learning about the […]

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