The Client

WinnCompanies sets out to be the creator and champion of the best possible living communities for residents and clients. To achieve this goal, the company lives and works by a set of guiding principles including a passion for excellence, client focus, delivery of service that exceeds expectations, uncompromising integrity, a concern for people, a commitment to sustainability, strong leadership and a culture of safety. Through the practice of these values, the company has successfully developed and managed properties since 1971.

The Sticky Wicket

One of the company’s earliest properties, the Heritage House, located in Newburyport, Massachusetts was tapped to undergo a name change and an enhancement of its productive offerings. The senior living facility would be the first venture in a housing-based healthcare partnership that enables residents to gain access to health care providers on property. In addition to announcing the new, innovative concept, the Heritage House would be renamed the Alice G. Winn Family & Heritage House after Gil Winn’s late mother—honoring the past, while creating a legacy for the future.

The Awesome Sauce

Rhyme & Reason Design was honored to develop a logo for The Alice G. Winn & Family Heritage House. The goal of the new design was to celebrate the life of Alice G. Winn, while conveying the quality of life and supportive environment residents would enjoy through the new coordinated housing-based health care services. The resulting mark features a monogramed stamp, Stargazer Lily (a favorite flower of Alice’s) and bold font. It was unveiled to the Winn Family and received positive feedback from those who knew Alice and was equally embraced by residents who didn’t.