The Client

The Alpha Phi Foundation is an organization that remembers where it has been, but also looks forward to where it is headed. Being one of the first women’s fraternities to establish a Foundation, the Alpha Phi Foundation is internationally respected as a prominent philanthropic leader in the Greek community.

The Sticky Wicket

Through engaging communications and personal connections, the Alpha Phi Foundation was seeking to raise $147,000 by connecting with upwards of 1,872 donors by Wednesday, Oct. 10, 2018. The Foundation needed to focus efforts on its Unrestricted Annual Fund with a strong emphasis on alumnae donor participation during its Oct. 1-10 Day of Giving campaign leading up to Founders’ Day 2018. Looking to emphasize its mission of advancing women’s lives through the power of philanthropy, the Foundation needed a logo that testified to this philanthropic spirit endowed by Alpha Phi’s ten founders.

The Awesome Sauce

  • Through this campaign, sisters had the opportunity to give back to the organization they love, honoring the memories they’ve made and ensuring a strong future for the Foundation and Fraternity.
  • The logo and assets have been introduced to the sisterhood and there is a high level of awareness for the program.
  • Total funds raised are still being calculated.