The Client

Founded in 1901 at what is now Longwood University, Alpha Sigma Alpha is an organization dedicated to developing women of poise and purpose. With 187 active collegiate chapters and alumnae associations, Alpha Sigma Alpha inspires women across the U.S. to lead, serve and, most of all, make a difference.

The Sticky Wicket

After selecting “Rise” as the theme for the 2018 National Convention and Leadership Conference, the sorority needed a unique brand identity that both excited members and introduced the greater purpose of the conference: How can you “rise” personally and in your community?

The Awesome Sauce

  • “Rise” was designed to energize and inspire members to rise above what they thought possible, connecting with both collegiate and alumna members in attendance.
  • The sorority’s badge was skillfully woven into the design as a supporting element, allowing it to be an unmistakably Alpha Sigma Alpha event.
  • The new aesthetic carried throughout all convention materials, from the logo to the call to convention, program and accent clips.