The Client

Alpha Sigma Alpha is a national sorority that aims to develop women of poise and purpose.

The Sticky Wicket

Needing to solidify their brand image a few years ago, the sorority approached us for their design needs, looking to capture the heart of their sisterhood.

The Awesome Sauce

  • Initial work with the national headquarters led to development of a new brand image that would reflect the strength and purpose of the sorority and its foundation.
  • Additional projects, such as microsites, annual reports, logos and a video, keep their brand image fresh and consistent.
  • The 2010-2011 Annual Report design was a Fraternity Communications Association first-place winner.

"In working with Rhyme and Reason, I have found them to be the ideal collaborative partner. Their attention to detail and creative follow through are key indicators of their commitment to our brand objectives. Because of our collaboration, Alpha Sigma Alpha has excelled."

- Katie Smith, Director of Communications & Marketing, Alpha Sigma Alpha