Alpha Sigma Alpha sorority celebrated its 48th National Convention and Leadership Conference in 2014.
The Sticky Wicket
The sorority needed a brand look and message to match the excitement of the biennial event and give a nod to the host city, San Antonio, to engage the membership and drive attendance.
The Awesome Sauce
- Brainstorming sessions with the sorority led to a theme that embraced both ASA’s milestone and its energetic host city, all in just one word: Viva!
- The logo, a perfect blend of San Antonio’s brand mark with the sorority’s badge, helped set the tone for the event, and additional materials, such as the convention brochure and microsite, established a festive and cohesive campaign.