The Client

Alpha Sigma Alpha sorority celebrated its 48th National Convention and Leadership Conference in 2014.

The Sticky Wicket

The sorority needed a brand look and message to match the excitement of the biennial event and give a nod to the host city, San Antonio, to engage the membership and drive attendance.

The Awesome Sauce

  • Brainstorming sessions with the sorority led to a theme that embraced both ASA’s milestone and its energetic host city, all in just one word: Viva!
  • The logo, a perfect blend of San Antonio’s brand mark with the sorority’s badge, helped set the tone for the event, and additional materials, such as the convention brochure and microsite, established a festive and cohesive campaign.

"In working with Rhyme and Reason, I have found them to be the ideal collaborative partner. Their attention to detail and creative follow through are key indicators of their commitment to our brand objectives. Because of our collaboration, Alpha Sigma Alpha has excelled."

- Katie Smith, Director of Communications & Marketing, Alpha Sigma Alpha