Fundraising goals are always on the horizon for organizations like Alpha Sigma Phi Fraternity and its foundation.
The Sticky Wicket
Our project with Alpha Sigma Phi began with a need to raise awareness for their “To Better the Man” capital campaign and its $5 million goal.
The Awesome Sauce
- We showcased the drive through a truly dynamic integrated marketing campaign employing online platforms, social engagement, print design and direct mail campaigns.
- Each component used the creative aesthetic in a way that demanded attention and encouraged involvement.
- The result was amazing: Alpha Sigma Phi raised more than $2.6 million with prolific engagement amongst both collegians and alumni.