The Client

Alpha Sigma Tau is a national sorority with chapters spanning numerous college campuses throughout the U.S. — 86 active chapters to date and growing.

The Sticky Wicket

With such a large and diverse membership base, AΣT need a way to reinforce its ideals through a cohesive identity, as well as put an exciting, modern and feminine face on their branding and digital presence.

The Awesome Sauce

  • The refreshed branding aesthetic was captivating to a younger collegiate demographic but also appealed to older alumnae.
  • From the updated logo to the corresponding tagline and website redesign, we honed in on a visual identity that reflected the members connection with the organization.
  • Updated website content and organization led to improved user experience.

"Rhyme and Reason has definitely brought our 'look and feel' up to a whole new level. Their eye-catching designs are clean, crisp and fun ... and are a big hit with our members."

- Ben Nemenoff, Director of Marketing and Communications, Alpha Sigma Tau