Alpha Sigma Tau is a national sorority with chapters spanning numerous college campuses throughout the U.S. — 86 active chapters to date and growing.
The Sticky Wicket
With such a large and diverse membership base, AΣT need a way to reinforce its ideals through a cohesive identity, as well as put an exciting, modern and feminine face on their branding and digital presence.
The Awesome Sauce
- The refreshed branding aesthetic was captivating to a younger collegiate demographic but also appealed to older alumnae.
- From the updated logo to the corresponding tagline and website redesign, we honed in on a visual identity that reflected the members connection with the organization.
- Updated website content and organization led to improved user experience.