Alpha Sigma Tau is a national sorority with chapters spanning numerous college and university campuses, a leadership team committed to growth and a strong network of alumni.
The Sticky Wicket
The sorority aimed to revamp their member development program with a logo, name and tagline. These elements needed something with meaningfulness and longevity to connect and inspire the women of AΣT for years.
The Awesome Sauce
- A distinct logo mark and tagline that convey the values of the program with just a look
- Program books with a specific look for each grade level, giving members both a sense of inclusion and individuality
- Overall increased engagement with the member development program as it was rolled out to chapters nationwide