The Client

Alpha Sigma Tau is a national sorority with chapters spanning numerous college and university campuses, a leadership team committed to growth and a strong network of alumni.

The Sticky Wicket

The sorority aimed to revamp their member development program with a logo, name and tagline. These elements needed something with meaningfulness and longevity to connect and inspire the women of AΣT for years.

The Awesome Sauce

  • A distinct logo mark and tagline that convey the values of the program with just a look
  • Program books with a specific look for each grade level, giving members both a sense of inclusion and individuality
  • Overall increased engagement with the member development program as it was rolled out to chapters nationwide

"Rhyme and Reason has definitely brought our 'look and feel' up to a whole new level. Their eye-catching designs are clean, crisp and fun ... and are a big hit with our members."

- Ben Nemenoff, Director of Marketing and Communications, Alpha Sigma Tau