The Client
Alpharetta, Georgia, is a suburb of Atlanta and a worthy complement to the bustling city. As home to numerous unique attractions, it’s also an appealing Georgia destination all on its own. With so much to offer visitors, the CVB works to get the word out that it truly is Awesome Alpharetta.
The Sticky Wicket
The Alpharetta CVB has a wealth of attractions, restaurants, retail and events to promote. The challenge, therefore, was organizing this great, comprehensive content and listings so website users can locate it easily and want to engage more fully with all that the city has to offer.
The Awesome Sauce
The Awesome Alpharetta site has received positive attention across audiences, including visitors, local businesses and industry leaders. Additionally, within the first 12 months of launching, the CVB has seen improved site metrics.
- Received the 2018 Gold Award for Overall Website from Marcom and AVA Digital Awards.
- Year over year, the average time on page increased 54%.
- Organic searches from Google are up 31%.
