The Client

Alpharetta, Georgia, is a suburb of Atlanta and a worthy complement to the bustling city. As home to numerous unique attractions, it’s also an appealing Georgia destination all on its own. With so much to offer visitors, the CVB works to get the word out that it truly is Awesome Alpharetta.

The Sticky Wicket

The Alpharetta CVB has a wealth of attractions, restaurants, retail and events to promote. The challenge, therefore, was organizing this great, comprehensive content and listings so website users can locate it easily and want to engage more fully with all that the city has to offer.

The Awesome Sauce

The Awesome Alpharetta site has received positive attention across audiences, including visitors, local businesses and industry leaders. Additionally, within the first 12 months of launching, the CVB has seen improved site metrics.

  • Received the 2018 Gold Award for Overall Website from Marcom and AVA Digital Awards.
  • Year over year, the average time on page increased 54%.
  • Organic searches from Google are up 31%.

"The Alpharetta CVB hired Rhyme and Reason to redesign our website because they are up-to-date on the latest UI/UX trends and industry best practices. Their skillful team provided a level of direction that was both disciplined and creative. A very tough combination to find when collaborating in today's world of quick fixes and bland solutions. Our newly designed website has received positive and complimentary feedback from visitors and our local community. The Alpharetta CVB was recently awarded a Gold award for their website from Marcom and AVA Digital Awards."

- Abbey Harwell, Director of Technology Services & Research