CONA Services LLC is a brand-new entity created by Coca-Cola bottlers for Coca-Cola bottlers. CONA originally was known as Coke One North America, an information technology group focused on a common set of processes, data standards, manufacturing and customer solutions tailored to bottlers in North America.
The Sticky Wicket
As an entirely new organization, CONA Services was starting from the ground up to build a brand and a digital presence. Though part of the Coca-Cola System family, CONA Services is unique in that it focuses on supporting the bottling business with supreme IT services. Therefore, the company needed a completely separate web presence to both announce the organization’s solutions and services to Coca-Cola bottlers throughout North America and build awareness of the company among potential employees and partners.
The Awesome Sauce
Creating a website for a new entity is always a big deal, but building a site for an organization that is part of the Coca-Cola family is major. There is a rich brand equity to uphold.
- Our team was able to seamlessly partner with the CONA leaders to create a website that was bold, modern and innovative.
- Goals included: establishing the company in the marketplace, nodding to its Coca-Cola ties and reflecting CONA’s brand promise of “Making IT Happen.”
- The resulting website launched to a standing ovation from CONA employees.