The Client

CONA Services LLC is a brand-new entity created by Coca-Cola bottlers for Coca-Cola bottlers. CONA originally was known as Coke One North America, an information technology group focused on a common set of processes, data standards, manufacturing and customer solutions tailored to bottlers in North America.

The Sticky Wicket

As an entirely new organization, CONA Services was starting from the ground up to build a brand and a digital presence. Though part of the Coca-Cola System family, CONA Services is unique in that it focuses on supporting the bottling business with supreme IT services. Therefore, the company needed a completely separate web presence to both announce the organization’s solutions and services to Coca-Cola bottlers throughout North America and build awareness of the company among potential employees and partners.

The Awesome Sauce

Creating a website for a new entity is always a big deal, but building a site for an organization that is part of the Coca-Cola family is major. There is a rich brand equity to uphold.

  • Our team was able to seamlessly partner with the CONA leaders to create a website that was bold, modern and innovative.
  • Goals included: establishing the company in the marketplace, nodding to its Coca-Cola ties and reflecting CONA’s brand promise of “Making IT Happen.”
  • The resulting website launched to a standing ovation from CONA employees.
CONA Services, LLC Homepage Design
CONA Services, LLC Sub Page Layout
CONA Services, LLC Mobile Layout

"Rhyme and Reason’s professional and practical approach made this project fun despite challenging timelines. Getting everyone excited about this newly formed company, while yet acknowledging where we were coming from, was not an easy thing to do… with Rhyme and Reason it seemed like a breeze."

- Petra Romano, Director Strategic Initiatives, CONA Services LLC