The Client

Dublin, Georgia, is a progressive small town conveniently located between Atlanta and Savannah with a deep understanding of the past and a keen eye on the future.

The Sticky Wicket

Looking to dispel its Atlanta-to-Savannah stopover status, the Dublin Visitors’ Bureau needed to change the perspective of the target market through branding and to create an entire online platform that encourages tourists to see beyond the exit.

The Awesome Sauce

  • Newly designed website averages 5,000 visits with 10,000 page views every 60 days
  • An increase in weekly sales at local retailers as a result of their inclusion on VisitDublinGa.com
  • Over 8,000 Visit Dublin Guides were printed and distributed, receiving positive reactions from visitors and state tourism organizations
  • Visit Dublin brochure was a gold medal winner at the Georgia Association of Convention and Visitors Bureaus’ 2015 Winter Meeting