Preparing for its 5th Annual Restaurant Week, the Dunwoody CVB set out to take event promotions to the next level with a goal to increase engagement and participation from both restaurants and diners. We jumped at the chance to partner up and establish a strong brand image for our neighbors just outside of Atlanta.
The Sticky Wicket
In a dining hub like metro Atlanta, it’s hard to stand out in the sea of options. Events that put a specific focus on an area’s culinary offerings can do the trick, but marketing must be on-point for maximum pizzazz. For this particular Restaurant Week, Dunwoody CVB also wanted to emphasis lunch offerings.
The Awesome Sauce
- The logo mark was both familiar and fresh — a nod to the CVB while also placing special significance on the event to really draw participants in.
- A menu template offered restaurants an easy solution for displaying their restaurant week particulars while staying on brand.
- Corresponding collateral helped increase diner participation and encouraged restaurant owners to support the event. Even the online presence increased with almost 200% more page views than in 2012.
- The 2016 event included an impressive number of participating restaurants — 31 in total.