The Client

Preparing for its 5th Annual Restaurant Week, the Dunwoody CVB set out to take event promotions to the next level with a goal to increase engagement and participation from both restaurants and diners. We jumped at the chance to partner up and establish a strong brand image for our neighbors just outside of Atlanta.

The Sticky Wicket

In a dining hub like metro Atlanta, it’s hard to stand out in the sea of options. Events that put a specific focus on an area’s culinary offerings can do the trick, but marketing must be on-point for maximum pizzazz. For this particular Restaurant Week, Dunwoody CVB also wanted to emphasis lunch offerings.

The Awesome Sauce

  • The logo mark was both familiar and fresh — a nod to the CVB while also placing special significance on the event to really draw participants in.
  • A menu template offered restaurants an easy solution for displaying their restaurant week particulars while staying on brand.
  • Corresponding collateral helped increase diner participation and encouraged restaurant owners to support the event. Even the online presence increased with almost 200% more page views than in 2012.
  • The 2016 event included an impressive number of participating restaurants — 31 in total.
Dunwoody Restaurant Week

"We decided that the 5th year of Dunwoody Restaurant Week was the perfect time for a re-brand of the promotion. We envisioned a fresh look that aligned with our organization’s branding but didn’t necessarily have a specific design in mind. From concept to completion, Rhyme and Reason’s creativity and professional approach made the process seamless and the end product was everything we could have asked for and more! The R&R team truly takes the time to understand their client as well as the project which is directly represented in their impressive quality of work. This is such a fun and savvy group and we look forward to future projects with this stellar team!"

- Kimberly Franz, Marketing Director, Dunwoody CVB