The Client

Entrepreneur’s Organization (EO) is a global business network made up of 10,000 plus entrepreneurs in 147 chapters and 48 countries. EO Atlanta is one of those chapters. With 148 EO members, 35 Accelerator members, 41 events throughout the year and 16 active forums, the Atlanta chapter has developed into a premier organization for established as well as growing entrepreneurs.

The Sticky Wicket

R&R partnered with EO to develop its 2016/2017 Limitless theme and marketing campaign, which raised the bar for the Atlanta chapter. Not simply from a local branding perspective but from a global one. In fact, before the close of the fiscal year, the chapter learned it was one step away from being recognized as a Global Platinum Chapter, a title only the top 1 percent of all EO chapters worldwide can claim. Therefore, the new chapter board pushed to establish the 2017/2018 eoXclusive theme, up the promotional efforts and develop a more impressive educational and social calendar.

The Awesome Sauce

After seeing such amazing results from its previous Limitless campaign including receiving top honors from EO Global as a finalist for the Best Internal Awareness and Best External Awareness awards, the Atlanta chapter tapped R&R again to develop the new eoXclusive brand and marketing efforts. A new logo, printed calendar of events, presentation deck, eblast templates, postcard templates, table tents and poster templates were launched at the Calendar Reveal/Wrap Party event on June 22. Since then, the brand has been gaining traction and the theme is being embraced enthusiastically across the chapter.