The Client

The Florida Small Business Development Center Network provides tools, training and resources to help Florida’s small businesses grow and succeed.

The Sticky Wicket

Seeking to embrace new technological trends, the state office contacted us to assist with a complete web and collateral redesign. Nationally, the Small Business Development Center underwent a complete rebranding, becoming America’s SBDC.

The Awesome Sauce

  • The national rebranding included a new mark, associated colors and fonts. It was critical that we incorporate this red, white and blue aesthetic into the Florida chapter’s website and brochure design.
  • Beyond development, the custom site design was crafted to bring the new branding to life in a digital way. Using flat design for icons, clean page layouts and video integration, we created a modern yet classic site, allowing the valuable content to take center stage.