Downtown Round Rock was born from a Round Rock City Council-approved master plan in 2010. Since then, the community has worked to cultivate a vibrant, walkable and family-friendly destination for residents and visitors alike. In so doing, the area has undergone considerable changes in structure and planning to ensure a positive, welcoming experience in everything from parking to playing.
The Sticky Wicket
Having successfully established two premier events for Downtown Round Rock — Music on Main and Hometown Halloween — the City of Round Rock marketing team wanted to bring to a third signature experience to life, this time focused on holiday lights. Although plans for the lights were well underway in late summer, there wasn’t a name, branding or advertising materials in place to promote the event.
The Awesome Sauce
With a great track record of bringing community events to life, the City of Round Rock again partnered with R&R to develop a name — Hometown Holiday — a design (check it out below) and a variety of print and digital marketing materials to generate excitement and awareness for the first-annual event.
Facebook & Instagram Promotional Stats ($1,900 spend Nov/Early Dec):
- 154,187 people reached in Round Rock/Surrounding areas
- 302,002 total impressions
- 36,000 people “took action” on the posts