With a mission to be “A Moral Compass for the Modern Gentleman,” national fraternity Kappa Alpha Order approaches each recruitment season armed with the tools to influence potential new members and educate them on the benefits of joining their distinguished ranks.
The Sticky Wicket
To stand out in a sea of recruitment messaging, the fraternity needed a creative way to present the traits that make up Kappa Alpha Order. With animated video clips, they hoped to increase positive awareness and debunk some myths around fraternity membership.
The Awesome Sauce
- Dynamic clips with forward-thinking messaging and design, yet traditional in nature to bridge the gap between the history of the organization and the ever-changing, younger collegiate audience
- Short, 30-second clips for social media, all of which were viewed and shared thousands of times
- A longer video compiled from the shorter clips for wider usage