The Client

The city of LaGrange, located 60 miles southwest of Atlanta, is the county seat of Troup County, Georgia. With a population of just 30,452, LaGrange has room to welcome residents and tourists alike. The recently opened Great Wolf Lodge Georgia has helped establish it as a destination for family-friendly adventures and the city’s West Point Lake is a popular attraction for bass fishermen and water sports enthusiasts.

The Sticky Wicket

LaGrange/Troup County tourism bureau came to R&R with the mission of developing a cohesive brand identity that would differentiate the city’s tourism arm from the Chamber. The aim was to provide the visitor-focused extension of the county a needed refresh, position it as a contemporary city and help generate greater awareness of the offerings that, in turn, could lead to an increase in overnight stays.

The Awesome Sauce

Through the creation of a cohesive marketing campaign, LaGrange has successfully repositioned its tourism efforts and captured the attention of its overnight target market. A confident and exciting messaging system was established and executed via vibrant communication materials including a new tagline, logo, visitors guide, ad templates and a responsive website. Each facet of the newly branded materials reflects the city’s many ‘wow’ factors, denoting the unique offerings and inviting the target market in a very action-oriented manner.