The Client

LaGrange, Georgia, is a quintessential Southern town with an energetic vibe and surprising characteristics that give it a distinct personality.

The Sticky Wicket

Wanting to evolve their brand so it more accurately reflected the spirit and vigor of LaGrange, the tourism bureau set out to rebrand their destination, with a tagline and logo, then a subsequent build out with advertisements and a new website.

The Awesome Sauce

  • A tagline that conveys a simple but enticing idea: Be Surprised!
  • Vibrant green was chosen as the primary brand color to play up the town’s many outdoor amenities
  • A sans serif font with bold, open typography is visually engaging to command the attention of prospective visitors and versatile enough for use with any marketing collateral