The Client

The National Infantry Museum is a premier attraction honoring the valor and sacrifice of the American soldier. Located near Atlanta in Columbus, Georgia, their impressive exhibits, attractions and events warrant a visit. Even better, it’s free — a fact that USA Today noticed in 2016 when they designated it a “Best Free Museum in America.”

The Sticky Wicket

Accolades don’t necessarily translate to visitors through the door, though. Most of the museum’s target market (Atlanta and its surrounding areas) didn’t have a high awareness of the museum. Situated so close to the major metro hub, it was easily overlooked by Atlanta-sized attractions.

The Awesome Sauce

  • We developed a comprehensive promotional and public relations strategy for a plan of action to drive visitors and donor contributions
  • A campaign theme of “Earned It” plainly conveys that the museum is worthy of its accolades and why potential visitors should plan to make a stop
  • Ads, social design and website banners focused on the theme geared toward showing off accolades to draw in visitors