The Client

North & Main Clothing Company is a trendy boutique that offers a diverse product line, including apparel, accessories, shoes and more. The physical store is in Hiawassee, a quaint town nestled in the north Georgia mountains, but also has a large social media following across the country.

The Sticky Wicket

North & Main Clothing Company, formerly known as The Loft Boutique, saw the opportunity to reimagine their brand image to relate to the progression of society and the fashion industry today. A new store name and aesthetic was necessary to renew and revitalize the brand to connect with current customers and introduce the brand to potential shoppers, both online and in-store.

The Awesome Sauce

  • The custom script font was intentionally tailored for North & Main to establish a professional image with a personal, handwritten touch.
  • A seal lockup was created for use on social media and when space doesn’t allow a full horizontal mark.
  • The neutral color palette ensures it will never clash with of-the-moment fashion trends on print and digital advertisements.
  • Within two hours of announcing the new brand on Instagram the post had more than 1,000 views and several elated comments.