Peachtree City, Georgia, is a planned community located just south of metro Atlanta.
The Sticky Wicket
Locals know about its proximity to where the hit series “The Walking Dead” is filmed in Senoia, but visitors aren’t as aware of the area’s broader Hollywood connections. Looking to increase tourism by shining a light on the city’s unique attributes, Peachtree City set out to show that it has much more than expected.
The Awesome Sauce
- Discovering the story of the city through on-site visits and strategy sessions with CVB staff led to the “Just What You Unexpected” ad campaign
- Photo shoots with zombies and goofy golf clubs created great visuals for impactful traditional print and social media messaging
- Peachtree City received a gold medal Best Idea award at the 2015 GACVB Winter Meeting for the ad campaign