The Client

Phi Kappa Psi Foundation was established “to aid, encourage, promote and contribute to the education and scholastic attainments” of Phi Psis and other students across the country. As the only charitable arm of Phi Kappa Psi, the Foundation is able to provide funds to brothers that will enable them to become tomorrow’s leaders, scholars and chapter supporters.

The Sticky Wicket

On February 19, 1852, the Phi Kappa Psi Fraternity was founded; 166 years later, the Fraternity and the Foundation are able to continue to promote the mission and vision of the organization through collegiate and alumni members. What has come to be known as Founders Day across Greek organizations is a day that commemorates the organization’s beginning and offers an opportunity to invest in its future. Phi Kappa Psi Foundation wanted to re-engage their members through a concerted Founders Day Campaign but needed a brand and marketing materials to help tell the story of Thy Loyal Sons of Phi Kappa Psi.

The Awesome Sauce

As the agency of record for Phi Kappa Psi Foundation, we were able to combine our knowledge of the organization with the objective of the campaign to develop print and digital marketing pieces that spoke to members directly. The materials effectively captured the spirit of the past while connecting with the future to show how the Fraternity experience shapes a loyal son into a loyal man.

  • 200 donors made gifts to the Foundation
  • Raised $45,234 in total — surpassing initial fundraising goal of $25,000 by more than $20,000