The Client

The Rachael Hale brand is a licensing program featuring the world’s most loveable animals. Products created from Rachael Hale’s photos include school supplies, apparel, home decor, stationery and much more. For more than two decades the images of four-legged friends produced by the Rachael Hale team have captured the attention and hearts of retailers across the globe.

The Sticky Wicket

After being absorbed under the umbrella of Jewel Branding, another innovative leader in global product branding and licensing, Rachael Hale needed a web presence that paired well with its new parent company, while being true to its own unique and evergreen visual offerings.

The Awesome Sauce

Having successfully partnered together on the design and development of the Jewel Branding site, Rachael Hale naturally thought of R&R to help redesign and develop its new web presence. Being in the business of showing and not telling, we worked with Rachael Hale’s whimsical photo assets to create a site that both engages and delights users. Development-wise, the site was built in WordPress, following best practices for mobile responsive programming, ensuring visitors left with their tongues and tails wagging.