The Client

Relevance Advisors is a digital agency headquartered in Atlanta, Georgia, specializing in search marketing and helping clients increase their digital return on investment (dROI). With a defined value proposition and a strong focus on results, the company is able to continually seek and deploy ways to build sustainable, long-term success for all of their current and prospective clients.

The Sticky Wicket

Having built a strong business based on positive word-of-mouth and referrals, the company found itself in a position where a cohesive brand was necessary for the next wave of growth.

The Awesome Sauce

  • Collaboration with their team uncovered the brand value and determined the organization’s goals. Once a logo, color palette and font family were selected, the vision of the overarching brand became clear.
  • Development of print and digital materials defined the company’s aesthetic and created a succinct message across all media. This solidified the company’s values and culture, resulting in a presence that reflects who they are and the success they bring to the table.

"After speaking with multiple agencies, we selected Rhyme & Reason Design for our logo and web redesign project. It was a thorough process that has completely transformed our business. We get a lot of compliments on all of our branded materials. Now we look forward to sending prospects our capabilities deck. We had the Core Values graphic R&R created framed and hung on the wall of our office."

- Benjamin Rudolph, President & CEO, Relevance Advisors