The Client
Relevance Advisors is a digital agency headquartered in Atlanta, Georgia, specializing in search marketing and helping clients increase their digital return on investment (dROI). With a defined value proposition and a strong focus on results, the company is able to continually seek and deploy ways to build sustainable, long-term success for all of their current and prospective clients.
The Sticky Wicket
Having built a strong business based on positive word-of-mouth and referrals, the company found itself in a position where a cohesive brand was necessary for the next wave of growth.
The Awesome Sauce
- Collaboration with their team uncovered the brand value and determined the organization’s goals. Once a logo, color palette and font family were selected, the vision of the overarching brand became clear.
- Development of print and digital materials defined the company’s aesthetic and created a succinct message across all media. This solidified the company’s values and culture, resulting in a presence that reflects who they are and the success they bring to the table.