The Client

Downtown Round Rock, Texas, is a stretch of land smack dab in the heart of the city, where residents and visitors alike can feel right at home. With one-of-a-kind, farm-to-table restaurants, after-hours hot spots, boutiques filled with all the things you didn’t know you were looking for and monthly family-friendly events, Downtown Round Rock is a perfect destination to get comfortable visiting frequently.

The Sticky Wicket

During the past couple of years, Downtown Round Rock has been experiencing some growing pains, and the area has been in a state of transformation. This includes a new roundabout to more effectively move traffic, a rebranding campaign to encourage greater affinity for the area and an increased drive for community-hosted events. With all of this change for the better, it was becoming obvious that the downtown area needed its own digital home to pick up communication efforts where traditional outreach could not.

The Awesome Sauce

Making residents and visitors feel right at home takes a combination of words, imagery and ease of use: If a website (or marketing in general) isn’t visually engaging, capable of creating an emotional connection or simple to navigate, people will exit before they even enter. For Downtown Round Rock’s new website, we knew we had to create a big welcoming impression immediately, especially since the site’s goal was to encourage people to leave the comfort of their own home. The bold imagery, friendly tone of voice and ridiculously easy (and helpful) functionality of the site all play well together to make browsing quick, informative and just like mom would like it.