The Client

National fraternity Sigma Tau Gamma wrapped up a full organizational rebrand in 2016 and set out to carry it through to all facets of the organization, including their SAGA magazine. This internal publication is a key platform for members to share stories and stay linked across the globe.

The Sticky Wicket

Armed with a sleek brand identity and a distinct, focused strategy, the organization now needed to up the design factor of SAGA to ensure this vehicle for communicating members’ achievements was visually appealing and on brand.

The Awesome Sauce

  • The magazine debuted its new look in mid-2017 to a receptive audience, further establishing the publication as an important connector for the brotherhood and a crucial piece in the overall brand strategy.
  • R&R did a full layout of the publication to ensure continuity of design, as well as consulted on print specifications to ensure everything worked well when printed and viewed online.
  • An established initial publication design paved the way for future issues to get out the door quickly and efficiently.

"Working with the R&R Team was one of the best decisions we have made as an organization. The comprehensive Sig Tau brand launched in 2016 as a huge success and our members have really enjoyed it. The rollout plan was executed well, seeing organizational improvements across the board. With the new brand, a new website has been built, our magazine has been redesigned and we have been able to create some really fun and fresh social media specific content. We would not have been able to do any of this without the hard work, dedication, and patience of the R&R Team."

- Greg W. Ward, Director of Communications & SAGA Editor