Sigma Tau Gamma is a national fraternity founded in 1920 that aims to build noble generations of men following its six principles of learning, integrity, excellence, leadership, citizenship and brotherhood.
The Sticky Wicket
A recent transition in leadership opened the doors for the fraternity’s first rebranding efforts since its founding. Sigma Tau Gamma wanted a bold and powerful brand image that would attract a young demographic of potential members, yet remain relevant for its esteemed alumni. They needed a brand overhaul that would both celebrate the past and appeal to the next generation of brothers.
The Awesome Sauce
- The new branding was unveiled at the 2016 Grand Chapter and embraced with rave reviews.
- Shortening the fraternity name to “Sig Tau” in the primary logomark created an identifiable nickname and brand recognition for all chapters across the country.
- 13 expansions since brand launch in June 2016 (4 per year)
- 53.6% increase in undergraduate membership in 4 years