Look at any aspect of national fraternity Sigma Tau Gamma, and you’ll see they like to make impactful, intentional strides in all endeavors. Without exception, this included their 47th Grand Chapter meeting held in early 2016 in Orlando, Florida.
The Sticky Wicket
Aiming to have a significant impact on a large group of varying personalities can have its challenges. The fraternity needed to set a tone for the event and have that feeling carry through each and every detail. Furthermore, this Grand Chapter had special significance with the leadership debuting the fraternity’s new visual identity.
The Awesome Sauce
- We designed an impactful logo mark that captured the aspirations for the event and connected with collegiate and alumni members in attendance.
- With the general look and feel established, we ensured it carried over to all collateral materials, from pens to program books. All designs were specific for this Grand Chapter but also versatile enough to use at future meetings for general consistency and to save time with future collateral items.
- At event time, we immediately saw images of Grand Chapter collateral popping up on social media. It seemed to be helping members engage a little more during their time in Orlando, and, we’re sure, take home some items to keep the memories alive.