The Client

Sigma Tau Gamma is a national fraternity founded in 1920 that aims to build noble generations of men following its six principles of learning, integrity, excellence, leadership, citizenship and brotherhood.

The Sticky Wicket

To reach their goal of raising $95,000 in celebration of their 95th anniversary, Sigma Tau Gamma needed a sound communications strategy and corresponding marketing materials to leverage Founders Day as a giving opportunity.

The Awesome Sauce

  • The two-month Founders Day Challenge campaign raised over $35,000 towards their annual goal with gifts received from 172 alumni, undergraduates and friends to meet their annual goal