Sigma Tau Gamma is a national fraternity that always aims high and sets big goals. Whether it’s promoting the importance of attendance at Founders Day, which celebrates its 95th anniversary, or increasing member participation at national conferences and events, STG always looks for ways to take the organization to the next level.
The Sticky Wicket
To meet its goals to raise $95,000 for the Founders Day Challenge campaign and increase participation at the National Leadership Conference, STG needed a sound communications strategy and corresponding marketing materials to get the word out and generate excitement.
The Awesome Sauce
- All-encompassing marketing essentials including an advertisement, stationary system and graphics for e-blasts and social media.
- The two-month Founders Day Challenge campaign surpassed the fraternity’s goal, raising over $35,000 with gifts received from 172 alumni, undergraduates and friends.
- Full array of National Leadership Conference marketing and promotional materials, which helped bolster attendance and were well received by members.