The Client

In Texas Hill Country, adventures are as immense and diverse as the state of Texas itself, and those behind the Texas Hill Country Trail Passport Program are always looking for creative ways to reach visitors.

The Sticky Wicket

With an impressive array of activities for the taking, this Texas client wanted to ensure potential visitors were informed and engaged in checking out all the wonders of the area. To support this goal, we developed a microsite and brochure to use in conjunction with the program.

The Awesome Sauce

  • The branding efforts of a printed passport brochure as well as a microsite enhances exposure of the 19-county Texas Hill Country Trail Region both online and off.
  • The 32-page brochure includes rich photos and descriptive content to inspire visitors to participate in the passport campaign, while the microsite provides digital access to any and all information about the area.