The Client

Telling stories since 1927, the PAL Theatre is an important fixture in the city of Vidalia, Georgia. A revitalization project for this historic venue called for a fun and inviting brand identity to increase community pride and inspire fundraising efforts.

The Sticky Wicket

The new brand image needed to engage the community and inspire fundraising efforts to help restore the building and ensure its place as a vital piece of arts and culture within the Vidalia area.

The Awesome Sauce

  • A new logo mark that is updated and fresh while still paying homage to its classic and historic roots
  • The campaign tagline, “Setting the stage for new memories,” communicates how the PAL Theatre will serve as a hub for culture and arts within the community