The Client

Located in Brookline, Massachusetts, Village at Brookline is the second Winn-owned property ever and is a flagship location for WinnCompanies. With fully renovated apartments, Village at Brookline offers residents the best of urban amenities in one of the most desirable locations in the Greater Boston area.

The Sticky Wicket

New renovations to the property allow the Village at Brookline to surprise potential residents with a mix of modern amenities,  classic charm and reasonable prices. With its new persona, Village at Brookline wanted to re-enter the market as a brand that evokes a fresh and modern yet timeless feel while still retaining  the name and clout of Village at Brookline.

The Awesome Sauce

Recreating the brand identity for their well-established property with the goal of expanding their market gave WinnCompanies the opportunity to usher in a refreshed overall marketing aesthetic for the Village at Brookline. The update focuses on a sleek and timeless appeal that has attracted more professionals who want the not-so-easy-to-find mixture of city and neighborhood life. Cleaner logos and palettes have enhanced user experience on the website — so much so that units are already on limited availability even before the renovation is complete.