Yarn Works is a hip, adaptive reuse project in Fitchburg, Massachusetts. What was once home to the Fitchburg Yarn Mill is now a fashionable, affordable loft living space.
The Sticky Wicket
The building featured a storied history and a catchy name and needed a brand image that would nod to the building’s past while also connecting with potential modern residents. In its prime, Fitchburg was a thriving mill town that has diminished in recent years and is struggling to maintain buildings and residents. These new apartment homes add value to the surrounding area and will benefit not only the future residents but also the community as a whole. Yarn Works needed a logo, tagline and brand identity to introduce the new apartment homes to the community.
The Awesome Sauce
- The tagline “Where History Meets Home” merges the past with the present.
- The weave icon represents the cotton and silk yarns that were produced in the mill for more than a century.
- The color palette compliments the building’s aesthetic as a rustic yet modern apartment home.
- The branding will be used to put Yarn Works on the market and attract the attention of potential residents as they prepare for the grand opening in May 2017.