The Client

Since the founding of Sigma Phi Epsilon in 1901 the fraternity’s brothers have set a high standard for growth and success, not only for the organization itself, but also the men who encompass it. In doing so, SigEp has helped shape the lives of hundreds of thousands of men who, through the decades, have advanced the founders’ desires to create a “different” and “balanced” fraternity experience.

The Sticky Wicket

Sigma Phi Epsilon’s mission of “Building Balanced Men” is realized through relationship building, engaging in personal development programs and connecting with the heritage and history of the organization. The primary venue for any SigEp to embrace and educate himself on this mission is the bi-annual conference, Grand Conclave. Like the Sigma Phi Epsilon brotherhood, this event is iconic. The fraternity needed to bring the theme of “One Giant Leap” to life through the conclave brand and supporting materials. The aim was to encourage brothers to become champions of change to alter the perception of what it means to be a fraternity man.

The Awesome Sauce

Through the carefully thought-out theme of “One Giant Leap” paying homage to its host city of Houston, 2019 Grand Conclave allowed brothers from across the globe to converge and celebrate the leaps and bounds Sigma Phi Epsilon has taken since its inception.

Conclave marketing materials preserved SigEp history while simultaneously taking a giant leap into the future—two important factors for ensuring the organization stays relevant and remains a powerhouse in the North-American Interfraternity Conference.

The brand seamlessly translated to all supporting design materials, including banners, signage, programs, environmental displays and centerpieces.