The Client
SoftWright, LLC, a GSA Contract Holder, is the developer of the Terrain Analysis Package – TAP™– PC-based software. TAP™ is used by federal agencies, state and local public safety departments, energy companies, utilities and RF consultants to evaluate radio transmitter sites, predict radio coverage, conduct intermodulation and adjacent channel interference studies and design microwave, vhf and uhf links.
The Sticky Wicket
As an organization that sells tech-forward solutions for some of the biggest federal and public safety agencies in the world, it is essential that its digital footprint appears credible, trustworthy and smart. The TAP™ product itself is trusted by engineers who are responsible for critical communication systems. As global safety and communication needs evolved greatly during 2020, it became even more apparent that SoftWright’s web presence was not evolving at the same pace, making it difficult for the company to maintain its worldwide standing as a high-quality premier Radio Frequency design software provider.
The Awesome Sauce
SoftWright’s clean, modern and professional new website launched in November 2021 and has seen average visit duration increase by more than 50%. Thus implying that the sophisticated new aesthetic and user-friendly flow of information has directly impacted user engagement. The increase in user activity has also led to greater awareness of the product, the company and the overall value of SoftWright as a whole.
