Rhyme and Reason Design was named to the University of Florida’s 2016 Gator100 during a ceremony on Feb. 19, 2016, at U.F.’s J. Wayne Reitz Union Grand Ballroom.

Sponsored by U.F., the Warrington College of Business and the Entrepreneurship & Innovation Center, the Gator100 recognizes the 100 fastest-growing businesses owned or led by U.F. alumni. Ernst & Young calculated each company’s compounded annual growth rate (CAGR) over the past three years to generate the ranking, and Rhyme and Reason Design came in at No. 84.

Co-founders Karen McKenzie and Scarlett Rosier are proud U.F. graduates: Karen holds a B.A. in Graphic Design and Scarlett holds both a B.A. in Advertising and a master’s in International Advertising. They’ve taken that Gator spirit and infused it into everything they do at the helm of Rhyme and Reason Design.

“The Gator100 is an important initiative that recognizes entrepreneurial excellence,” said Dr. Michael Morris, the academic director of U.F.’s entrepreneurship program. “It is open to any and all companies founded or run by Gator alumni and recognizes those who are achieving growth, innovating and making a difference in their communities.”

To qualify for the Gator100, companies must have been in business for five years or more as of Oct. 1, 2015, and have had verifiable annual revenues of $250,000 or more in 2012. Additionally, a U.F. alumnus or alumni must have met one of the following three leadership criteria:

1. Owned 50 percent or more of the company from Jan. 1, 2012, through Oct. 1, 2015
   or
2. Served as the company’s chief executive from Jan. 1, 2012, through Oct. 1, 2015
   or
3. Founded the company and been active as a member of the most senior management team from Jan. 1, 2012, through Oct. 1, 2015

View the full list of Gator100 honorees at gator100.ufl.edu.