Fraternities and sororities are much more than the stereotypes portrayed through film and the media. Greeks inspire and educate their members, serve their communities, celebrate accomplishments and recruit new members to share in their experience. Through the use of video, Greek organizations can capture the emotion of what it means to be a member of the […]Continue Reading >
All Posts By: Rhyme & Reason Design
Rhyme & Reason Design is a customer-oriented, full service boutique agency specializing in strategy development, branding and integrated campaigns. Our communication solutions are researched, crafted and developed with the perfect balance of creativity, smart design and technology.
Did you know there is a rhyme and reason behind every color? The Pantone Matching System (PMS) was established to create consistent color reproduction across all users. Numbers and names are assigned to each color so manufacturers have the exact recipe to match the color rather than relying on the human eye. Unlike other color […]Continue Reading >
We work in the tourism marketing industry on a daily basis and constantly ask ourselves, “How?” How to attract visitors to a city? How to put more heads in beds? How to change the perception of a city or county? How to increase economic development through tourism? These are all great questions, but we’ve started […]Continue Reading >
Why hello! I’m Shea, the lucky gal who just got roped in by the wonder women of Rhyme & Reason. I’ll be animating, illustrating and designing with this lovely crew. I’ve been working in the creative industry for roughly four years. Half of that was spent at a graphic design firm, the other half as […]Continue Reading >
Video is king when it comes to quick content sharing and storytelling. Granted, video marketing is not a new concept, but it is becoming increasingly important in today’s oversaturated market because videos foster more engagement than static ads and typically hold the viewer’s attention for a longer period of time. According to Hubspot in 2016, […]Continue Reading >
So you’ve got this awesome new promotional video and are ready to hit “share” and watch it spread like wildfire across every social channel and hit 1 million views within 24 hours! Sounds amazing, right? Unfortunately, it’s not always that simple. Sorry to squash your viral dreams. We’ve heard this request before: “I want this […]Continue Reading >