We are in the business of style forecasting and trend setting. Rebrand and technology updates are happening in the fraternity and sorority community, and we’ve had our eyes peeled for the latest and greatest web designs. Within the past couple years, multiple groups have launched sparkly new websites, and we’ve had the pleasure of working […]Continue Reading >
All Posts By: Rhyme & Reason Design
Rhyme & Reason Design is a customer-oriented, full service boutique agency specializing in strategy development, branding and integrated campaigns. Our communication solutions are researched, crafted and developed with the perfect balance of creativity, smart design and technology.
Fraternities and sororities are much more than the stereotypes portrayed through film and the media. Greeks inspire and educate their members, serve their communities, celebrate accomplishments and recruit new members to share in their experience. Through the use of video, Greek organizations can capture the emotion of what it means to be a member of the […]Continue Reading >
Did you know there is a rhyme and reason behind every color? The Pantone Matching System (PMS) was established to create consistent color reproduction across all users. Numbers and names are assigned to each color so manufacturers have the exact recipe to match the color rather than relying on the human eye. Unlike other color […]Continue Reading >
We work in the tourism marketing industry on a daily basis and constantly ask ourselves, “How?” How to attract visitors to a city? How to put more heads in beds? How to change the perception of a city or county? How to increase economic development through tourism? These are all great questions, but we’ve started […]Continue Reading >
Why hello! I’m Shea, the lucky gal who just got roped in by the wonder women of Rhyme & Reason. I’ll be animating, illustrating and designing with this lovely crew. I’ve been working in the creative industry for roughly four years. Half of that was spent at a graphic design firm, the other half as […]Continue Reading >
Video is king when it comes to quick content sharing and storytelling. Granted, video marketing is not a new concept, but it is becoming increasingly important in today’s oversaturated market because videos foster more engagement than static ads and typically hold the viewer’s attention for a longer period of time. According to Hubspot in 2016, […]Continue Reading >