All Posts By: Rhyme & Reason Design

Rhyme & Reason Design is a customer-oriented, full service boutique agency specializing in strategy development, branding and integrated campaigns. Our communication solutions are researched, crafted and developed with the perfect balance of creativity, smart design and technology.

Are You Ready for GDPR?

With the General Data Protection Regulation (GDPR) in full effect on May 25, 2018, we’re working toward understanding what this new rule means for us, as well as our clients with whom we’ve partnered on website development. What we know for certain—the deadline for compliance is May 25, 2018. What we don’t know—the nuts and […]

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How We Research

We’ve long touted the necessity of research (here and here), especially for projects involving a rebrand or the creation of a brand identity — it’s another “r” word we feel strongly about.  Plus, with the amount of people that we’ve interviewed, the social sites we’ve scanned and the communities we’ve toured, we’ve developed a knack […]

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Top 10 CVB Websites

CVB websites have done their job when online visitors are converted into actual (#irl) visitors. Most organizations go about this in similar ways, employing recent trends such as enticing hero videos and creative ways to incorporate some type of local perspective, mainly via social media generators. Loaded with of-the-moment features such as neighborhood-focused content, refined […]

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Alpharetta Convention & Visitors Bureau Launches New Website

January 22, 2018, Atlanta: The new year brought exciting changes for the Alpharetta Convention & Visitors Bureau with the launch of their new website. The updated website was designed and developed by Rhyme & Reason Design, a full-service boutique agency based in Atlanta, Georgia, that specializes in branding, print and digital design and strategy development. […]

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Top 10 Sorority Videos

Fraternities and sororities are much more than the stereotypes portrayed through film and the media. Greeks inspire and educate their members, serve their communities, celebrate accomplishments and recruit new members to share in their experience. Through the use of video, Greek organizations can capture the emotion of what it means to be a member of the […]

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The Power of Pantone

Did you know there is a rhyme and reason behind every color? The Pantone Matching System (PMS) was established to create consistent color reproduction across all users. Numbers and names are assigned to each color so manufacturers have the exact recipe to match the color rather than relying on the human eye. Unlike other color […]

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