Alpha Chi Omega Foundation

How We Helped

  • Animated launch video
  • Brochure design
  • Business system
  • Campaign collateral
  • Environmental graphics
  • Giphy stickers
  • Influencer Box
  • Social media marketing
  • Swag
  • Website
Alpha Chi Omega Uncommon Campaign -featured image of young sorority women
Alpha Chi Omega Uncommon Campaign page banner

Intro

In July 2022, the Alpha Chi Omega Foundation launched a $25 million campaign Common Bond. Uncommon Impact. at the sorority’s National Convention with an ultimate goal to empower the real, strong women of Alpha Chi. The Foundation’s fundraising efforts aimed to expand and improve programs, sustain collegiate chapter success, support individual members and continue the fight to prevent domestic violence.

 

 

Alpha Chi Omega Uncommon Campaign Microsite Design
Alpha Chi Omega Uncommon Campaign influencer box atop bandana

Threading the Needle

Preparing for a campaign of this magnitude required early and meaningful buy-in from members. First up: Laying the foundation of awareness through strategically shared influencer boxes chock full of goodies worth posting about. The contents of the the box included postcards, stickers, a button, a coozie and a stylish handkerchief adorned with a custom Alpha Chi pattern.

Alpha Chi Omega Uncommon Campaign influencer box and contents
Alpha Chi Omega Uncommon Campaign Print Items close up

Tied together

An instruction card accompanied the box inspiring ambassadors to spread the word about the campaign with their circle of influence. Helping to reach sisters who may not follow Alpha Chi Headquarter’s social channels, making for a more personal touchpoint.

Alpha Chi Omega Uncommon Campaign Stickers
Campaign Stickers
Alpha Chi Omega Uncommon Campaign Button
Button
Alpha Chi Omega Uncommon Campaign Postcards
Postcards
Alpha Chi Omega Uncommon Campaign Social Media
Alpha Chi Omega Uncommon Campaign Eblast
Campaign Eblast

The campaign microsite and e-newsletters informed Alpha Chis of the importance of giving, highlighted fundraising priorities and thanked recent donors.

Alpha Chi Omega Uncommon Campaign Postcards

Tying a Bow on Launch

The in-person and virtual launch kicked off with a promotional video featuring custom animation, which sparked sentimental ties to the sorority and built awareness of the importance of the campaign priorities.

watch the full launch video

 

The Results

The Common Bond. Uncommon Impact. campaign launched publicly at Alpha Chi Omega’s 61st National Convention in Bellevue, Washington and was live-streamed to members all across the country. Sisters raved about the influencer boxes, and wanting to join in on the fun, made donations to the campaign.