The Client

The Chi Phi Educational Trust is an educational foundation whose mission is to support Chi Phi Fraternity by promoting scholarship, developing character, improving educational facilities and supporting charitable causes.

The Sticky Wicket

Without a cohesive and identifiable brand, the Educational Trust was looking to reinvigorate its collateral to increase awareness and engagement for its unrestricted funds. The new vision was intended to remind potential and current donors that supporting the Educational Trust is an investment in the Fraternity and helps ensure a strong foundation for the future.

The Awesome Sauce

  • This new iteration of the brand functioned as a reintroduction to members who may have drifted away from the organization in recent years.
  • It revitalized the connection of Chi Phi brothers and increased engagement with the Chi Phi Educational trust through awareness and renewed pride.
  • Additional collateral pieces created a much-needed cohesion between materials that was previously missing.