The Client

Conyers, Georgia, is not a cookie-cutter Metro Atlanta suburb. Rather, it has the ingredients for a vibrant, engaging city thanks to its friendly neighbors, bike paths, quaint downtown, arts, culture and community festivals. The city has seen growth within the past decade and has a strategic plan in place to continue this momentum in business development and community involvement.

The Sticky Wicket

This historic town generally lacked a sense of community and civic pride. The City of Conyers realized it needed a refreshed brand identity to excite residents and remind them of all their city has to offer. The previous logo lacked the necessary pizazz and felt too traditional and outdated.

The Awesome Sauce

  • The brand reveal was met with roaring applause and confetti at the conclusion of the annual Conyers’ St. Patrick’s Day parade. This occasion was the perfect venue to announce the new brand identity and celebrate it with the community.
  • The celebratory confetti pattern offers a playful tone that excites current and future residents of all ages.
  • The supporting Conyers patterns serve to increase awareness of the city’s amenities and will be used to recognize special events and occasions.
Conyers C - Bike Pattern
Conyers C - Railroad Pattern
Conyers C - Horseshoe Pattern
Conyers C - Flowers Pattern
Conyers Brand Standards - Cover
Conyers Brand Standards - Internal Spread
Conyers Brand Standards Internal Spread

Client Love

"The city of Conyers loves its new logo and it’s all thanks to the talented professionals at Rhyme and Reason Design! From the research and immersion stage to the delivery and implementation of our new logo and brand, the process was efficient, friendly and supportive, creative and stress-free. Heather, Amanda, Karen and the entire staff at Rhyme and Reason Design (even the unicorn mascot!) are ones to watch when it comes to creatively positioning and branding communities and destinations for success.   "

- Jennifer Edwards, Director of Public Relations and Tourism