The Client

Core Property Capital is an ever-growing provider of real estate investments and asset management. Known for a “best-in-class” approach to partnerships and client services, the experienced team at Core Property Capital has found success across market cycles ensuring sound, ethical and focused investments. Some of the premier property transactions include: The Collection at Forsyth, Tower Place 100 and Tower Walk, Gateway, One Atlantic Center and Hamburg Pavilion.

The Sticky Wicket

In the midst of a global pandemic and social unrest, Core Property Capital’s team came to R&R seeking assistance in keeping their properties relevant, safe, healthy and kind. From outdoor shopping destinations to multi-level office buildings, the organization needed to provide consistent communication pieces to help educate the public on socially-distant outdoor events, health initiatives and tenant-first offerings.

The Awesome Sauce

  • Branding and digital collateral pieces were created for two event experiences that were planned and launched within the first 60 days of our partnership.
  • CDC guidelines were reproduced for easy-to-read and easy-to-understand in building signage to ensure best practices for health and safety during COVID-19.
  • Three eblasts and 10 digital signs were developed as part of a “Kind Office” campaign to reinforce positive community/tenant interactions during the pandemic and global unrest.

Kind Office Campaign

A “Kind Office” campaign including emails, lobby boards and elevator signs was created to increase positive experiences and reduce tensions during the pandemic.

Air Five - Sign of Kindness
Signs of Kindess
Kindness email
Happy plants

Event Branding

Within the first 60 days of partnering together on projects, R&R helped The Collection at Forsyth promote one safe, outdoor weekend market and several live music experiences.

Open Air Market Banner
Open Air Market Display
DJ Flex Spinning
Open Air Market Social