The Client

Monroe-West Monroe Convention and Visitors Bureau of Ouachita Parish is an organization whose mission it is to attract conventions and tourists to the area. It acts as a resource for building and extending the community, while offering a centralized location for information and a platform for education. Additionally, the CVB develops experiences and supports the preservation of the local economy.

The Sticky Wicket

Hired in the fall of 2019, R&R was asked to help the CVB develop a comprehensive organizational rebrand. Through in-depth focus groups and discovery sessions, it was determined that most constituents were interested in seeing a modernized message and brand that would aid in unifying the twin cities and increasing positive perceptions of the area among young professional visitors and family-focused residents

The Awesome Sauce

Though the brand and complementary marketing pieces were set to launch in a big in-person unveiling in early 2020, COVID-19 put an end to the event. However, it did not stop Monroe-West Monroe from planning and executing an incredible virtual brand launch experience, complete with branded confetti.

May 2020 virtual brand launch received:

  • 3,900 live views on Facebook
  • Incredibly positive comments and engagement across social media platforms
Monroe West Monroe logo
Monroe West Monroe Business card
Monroe West Monroe Digital Ads
Mobile phone mockup of eblast
Monroe West Monroe Business system
Sheila Snow

"If you are looking for an agency, I would definitely, 100% recommend Rhyme & Reason Design. They are thorough, collaborate, creative, fun, and most of all, they really want to help you create something that you and your audience will love. People continue to provide us with positive feedback about our new look. We’ve had requests to put our new logomark on various merch items. You know you have done something right when people want to wear your brand!"

- Sheila Snow, Vice President of Communications