Just as it has been for the 172 years since its founding, Zeta Psi is one of the premier international member organizations for men who strive for excellence. As one of the most geographically diverse organizations of its kind, Zeta Psi stands out among its competitors as a network of gentlemen who are committed to lives of leadership, character and service to their brothers and their surrounding communities.
The Sticky Wicket
With chapters at esteemed universities across North America and Europe, Zeta Psi required a digital presence that would serve as an informational resource for brothers old and new as well as collegiate men and their parents looking to gain more information about the membership process. The site needed to illustrate the dedication of the organization in developing not only better men throughout their undergraduate years, but developing programs promoting growth in all areas of life beyond graduation.
The Awesome Sauce
Rhyme & Reason worked to develop a new site design that uses the current branding elements to produce a clean, easily navigable site that best reflects and upholds the values of the Fraternity and Foundation.
This updated look provided Zeta Psi the ability to convey successes, promote points of pride and showcase activities.
Special attention was dedicated to make it easier for potential donors to understand the mission and vision of the organization and to invest in the future of Zeta Psi, either through a donation of time or financial contributions.